Are Your Digital Ad Dollars Driving Foot Traffic with Adweek

Our panel of experts discuss how to build a marketing strategy that drives foot traffic and why it’s essential.

We know that 83% of all retail purchases happen in store, and yet, companies continue to focus on digital performance metrics in their media plans. It’s time to start focusing on real business results, like increased foot traffic, sales lift, and others.

In this webinar, our panel of experts covered:

  • Executing and optimizing media plans where foot traffic is the main goal
  • How to integrate foot traffic into your larger marketing machine
  • How to leverage digital marketing that is working and turn it into offline results

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