reach new customers
Build real awareness.
Turn attention into action
Scale your brand with precision. Real-world behavior data powers every impression so you reach the right audience, in the right place, at the right time.
the groundtruth advantage
Maximize your budget. Prove your impact.
Awareness campaigns fail when they can’t prove their value. GroundTruth redefines your brand’s top-of-funnel strategy by making reach measurable and precise.
Omnichannel scale
Broadcast your message across CTV, Audio, Digital Out-of-Home, Mobile, Desktop/Tablet, and Direct Mail. Maximum exposure, zero fragmentation.
Precision-first data
Reach consumers based on where they actually go and what they do. Verified, real-world behavior, not digital guesses.
Scale without compromise
Access brand-level reach without the "waste tax." Quality and quantity are finally on the same team.
Closed-loop proof
Move beyond vanity metrics. Tie every impression to brand lift, store visits, and sales.
TARGETING TACTICS
Precision targeting for every awareness goal
Proximity Targeting
Reach audiences when they are within a set radius of specified locations.
Neighborhoods
Find “lookalike” audiences based on real-world visitation patterns in targeted geographical areas.
Behavioral Audiences
1,500+ segments based on real-world behavior, and 40 Dynamic Intent Prediction Audiences powered by AI.
Weather Triggering
Activate media based on real-time weather conditions to stay hyper-relevant.
Retargeting
Re-engage users already exposed to your campaign to drive recall.
Third-Party Audiences
Expand reach with premium commerce and demographic data.
Full-Funnel Connectivity
Amplify reach across every screen
Channel synchronization built to turn awareness into measurable real-world action.
