Retail
Crafting Foot Traffic: How Tandy Leather Drove +1.4k Store Visits
A Mobile and Audio campaign paired targeted
messaging with local promotions to deliver an
89% incremental visit rate.
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Total Visits
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Incremental Visit Rate
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OVERVIEW
Leathercraft supply retailer, Tandy Leather, partnered with GroundTruth to boost awareness and drive store visits. Location and behavioral targeting across Mobile and Audio efficiently guided shoppers into stores.
THE CHALLENGE
As a niche-specialty retailer, Tandy Leather needed to drive foot traffic to a select group of store locations while promoting limited-time promotions. The primary challenge was reaching highly targeted audiences with localized messaging at the right time.
GROUNDTRUTH’S SOLUTION
Omnichannel targeting with localized creative
The campaign paired Mobile and 30-second Audio ads to engage behavioral and location-based audiences like DIY crafters, artisans, and brand loyalists. By combining On-Premise store targeting with Retargeting, GroundTruth used Dynamic Distance creative and 15% promotional landing pages to drive shoppers directly into stores.
LISTEN TO THE AUDIO AD
THE RESULTS
Targeted media drove new
customer acquisition and
store visits
Generating 2.08M impressions, the campaign drove 1.4k visits at an efficient $7.02 CPV. Mobile ads powered new customer acquisition, delivering an 89% incremental visit rate with 61% visiting within 24 hours. On-Premise targeting led performance, securing a 0.29% visitation rate at just $2.35 CPV.
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Clients say great things about us
“Bridging the gap between digital engagement and physical foot traffic remains one of our primary challenges. GroundTruth has been a strategic partner enabling us to drive incremental visits in key markets while scaling brand awareness through a transparent, measurable framework.”
ALI SHIRA
Director of Marketing
