Audience intelligence
Precision audiences
driven by behavior
Reach high-intent consumers using
deterministic
visitation data and AI-powered
predictive modeling,
all in one platform.
Core Audience Libraries in Ads Manager
Deterministic Location-based Audiences
Dynamic Intent Prediction Audiences
Measured Against Real-world Outcomes
Third-Party Segments Available (Datonics, Liveramp)
Third-Party Segments Available (Datonics, Liveramp)
the challenge
Most audience data tells only part of the story
GroundTruth Audience Intelligence gives marketers a stronger foundation: real-world visits, forward-looking predictions, curated partner data, and measurement that proves what happened after exposure.
01
Reduced wasted impressions
Prioritize audiences with observed behaviors, high-propensity signals, or relevant third-party attributes instead of broad assumptions.
02
Find future customers earlier
Move from hindsight to foresight with predictive audiences that identify people likely to visit, purchase, or engage before they take action.
03
Prove business impact
Close the loop by measuring whether audiences translated into physical store visits and real-world outcomes.
Audience portfolio
One library. Multiple ways to know your audience.
Use GroundTruth’s audience solutions independently or together to balance precision, scale, enrichment, and custom strategy.
GroundTruth Deterministic Audiences
GroundTruth Deterministic Audiences are built from verified visitation behaviors to Blueprint-mapped places and points of interest. Reach consumers based on where they actually go in the real world — not what they browsed online.
- Best for prospecting, net-new acquisition, and capturing consumers before they decide.
- Use forward-looking windows from 24 hours to 30 days, depending on the audience.
- Pair with deterministic audiences and visit measurement to validate outcomes.
ZeroToOne Prediction Audiences
Identify consumers most likely to take a future action. By analyzing large-scale mobility patterns, visitation behavior, and intent signals, ZeroToOne predicts audiences with a high propensity to visit stores, make purchases, engage with brands, or convert.
- Best for prospecting, net-new acquisition, and capturing consumers before they decide.
- Use forward-looking windows from 24 hours to 30 days, depending on the audience.
- Pair with deterministic audiences and visit measurement to validate outcomes.
Third-Party Audiences
Extend your reach with curated partner segments that complement real-world behavior with non-location signals such as purchase data, demographics, life stage, B2B, and online intent.
- Best for enrichment, coverage gaps, and specialized attribute needs.
- Partners such as Datonics and LiveRamp audiences available as off-the-shelf audiences.
- Can be layered with GroundTruth audiences to refine targeting or expand reach.
Custom Audiences
Create tailored segments for unique campaign strategies using visitation data, behavioral attributes, demographics, purchase data, CRM inputs, and partner signals.
- Best for bespoke personas, brand-specific conquesting, and unique category definitions.
- Combine multiple data inputs to match your exact marketing objective.
- Activate across GroundTruth channels and measure against real business outcomes.
THE groundtruth difference
Precision and scale should
not be a tradeoff
Deterministic audiences show who has
demonstrated a behavior. Predictive audiences
identify who is likely to act next. Third-party
and custom audiences extend the strategy.
Together, they help marketers plan, activate,
and prove outcomes with a holistic view of the
consumer.
- Deterministic = Precision
Use observed visit history and verified real-world behaviors for high-confidence targeting.
- Predictive = Scale
Reach high-propensity consumers earlier in the decision journey with daily refreshed intent intelligence.
- Measurement = Proof
Connect exposure back to physical outcomes using GroundTruth’s closed-loop visit measurement.
USE CASES
Audience intelligence for every stage of growth
Use one solution or stack multiple audience types to solve different marketing challenges.
Win competitive shoppers
Reach recent competitor visitors and layer predictive signals to engage them before the next purchase or visit.
Re-engage known customers
Target brand loyalists, frequent visitors, or high-value categories with tailored messaging across screens.
Find net-new demand
Use AI-predicted in-market audiences to capture consumers earlier in their decision journey.
Fill signal gaps
Add partner segments for purchase data, demographics, life stage, B2B, online intent, or specialized use cases.
Turn real-world behavior into
smarter audience strategy.
