Political
Political ads that
don't miss
Reach voters where they live, work, watch, rally and vote.
Turn real-world location, voter issues, and event signals
into omnichannel campaigns built for action.
The groundtruth advantage
From screen engagement
to ballot action
GroundTruth connects the places voters go, the issues they care about, and the screens they use every day so your media works harder to drive voter turnout.
Find the right voters
Reach voter profiles, issue-minded audiences, event attendees, and high-priority geographics.
Reach the right places
Target congressional districts, local neighborhoods, event footprints, and battleground markets.
Show up everywhere
Maximize ad spend across all channels: Mobile, Desktop, CTV, Audio, DOOH, Direct mail, and local media.
TARGETING TACTICS
Target the voters who are actually casting ballots
Move past broad digital guesswork. GroundTruth uses precise real-world location and behavioral data to activate voters on the issues and platforms that drive action.
Congressional District
Targeting
Reach voters living within defined legislative boundaries to eliminate wasted ad spend outside your district.
Voter Profile Audience
Targeting
Layer voter profile identifiers and prior participation signals to reach high-propensity targets and swing voters.
Issue-Based
Targeting
Align your message with the exact issues driving this cycle, from public safety and taxes to housing and border security.
Event
Targeting
Capitalize on real-world momentum by reaching rally, town hall, or convention attendees before, during, and after the event.
THE VOTER JOURNEY
Your voter isn’t in one place. Your media shouldn’t be either.
Get your ads in front of voters across every screen.
WORK WITH US
Flexible activation options on the premier platform
Self-Serve
Take control: Build, launch, and optimize your political campaigns in real-time. No contracts, no friction, and no barriers to entry.
Managed Services
Bring us your race, district, audience, and timeline, and our team will build, optimize, measure, and manage your campaign from start to finish.
REal business results
Proven performance
POLITICAL
315k Reached
HeadCount and its agency partner drove voter registration awareness with a Mobile campaign built around Proximity, State, and DMA targeting.
Ready to win your race?
Access precise targeting, omnichannel reach, and
flexible buying options built for this cycle.