PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.
Technology
Essential Channels for Ads that Drive Real Business Results
What ad channels work best together to drive real business results? We'll tell you.
Signs Your Ad Platform Uses High Quality Data
Three signs that your ad platform uses the quality data necessary to drive real business results.
How to Build Precise Audience Targeting for Full-Funnel Marketing Strategies
Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.
Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
GroundTruth Recognized for Marketing Technology Innovation in 2024 MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.
Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
How to Run a Successful Programmatic Advertising Campaign
Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.
Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?
Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.