We’ve entered a new era where traditional marketing works hand-in-hand with real-world behavioral insights for a more personalized and relevant experience. Audience Based Direct Mail (ABDM) by GroundTruth allows brands to eliminate wasted Direct Mail dollars by allowing them to reach households based on their favorite activities, the places they frequent, and other real-world behaviors, increasing the precision and effectiveness of their campaigns.
In this 15-minute educational webinar, you will learn:
- How marketers can eliminate wasted Direct Mail dollars by using real-world behaviors.
- The ins and outs of creating ABDM campaigns on Ads Manager.
- Best practices for setting up Direct Mail campaigns that help grow your business.
- Different targeting strategies to make sure you’re reaching the right audiences.