Dynamic Intent Prediction: Audiences that predict future action, powered by ZeroToOne.AI
ZeroToOne.AI’s predictive AI is now integrated with GroundTruth in the form of a new set of predictive audiences: Dynamic Intent Prediction.
Blog
Expert analysis on trends impacting the marketing landscape.
Read MoreDynamic Intent Prediction: Audiences that predict future action, powered by ZeroToOne.AI
What is Predictive Audience Targeting?
The ad industry has already proven it’s ready for AI. The question now: is AI ready for the ad industry? Enter predictive audience targeting.
Marketers Need More from CTV and Digital Audio Measurement.
CTV and digital audio advertising are more accessible than ever before, but marketers have struggled to measure real outcomes. Here's how we solve that.
The Bell’s Ringing. Time to launch your Back-to-School campaigns.
Even though the last bell of the spring semester is still ahead, shoppers are already thinking about the school supplies they’ll need for next year.
GroundTruth + ZeroToOne.AI: Predictive AI Advertising is on the way.
In late March, GroundTruth announced that we’re joining ZeroToOne.AI. Here's what that means for the marketers who use our platform.
Programmatic DOOH vs. Standard DOOH: Which is the winner?
Programmatic DOOH is growing quickly. The differences between programmatic DOOH and traditional DOOH show why.
Listen up, marketers: Digital Audio advertising is getting more popular.
Digital Audio listenership is growing consistently across demographics. Here's what marketers can do about it.
GroundTruth Blueprints: An inside look at the tech that powers our Platform
How we measure and prove visits, track Digital Out-of-Home views, and enable on-premise targeting to deliver the final point of purchase push.
Let’s Get Local. Hyperlocal.
GroundTruth Ads Manager has every channel and targeting tool you need for hyperlocal marketing and then some.
Tackle Tax Season with these Winning Targeting Tactics
For marketers, Tax Season is more than either a deadline or a one-time payout. It’s an opportunity to win customers.
CTV is Still an Underused Advertising Channel
For most marketers, there are still some significant barriers to CTV. Unless you're launching CTV with GroundTruth.
How Specialty Retailers Can Drive In-Store Visits: A Lesson from Tandy Leather
Tandy Leather perfected the delicate balance between pinpoint targeting and multi-touch media to drive sales.