Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
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Expert analysis on trends impacting the marketing landscape.
Read MoreQuestions CMOs Should Ask Before Investing in AdTech for Media
3 Steps to Building a Successful Media Plan Around CTV
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.
Leverage CTV to Drive Real Business Results Across the Funnel
CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.
Results-First Media Plans: How CTV Reveals the Future of Performance Campaigns
Go beyond awareness campaigns and drive real business results with CTV ads for all your audience segments.
Real-World Behaviors Driving the Explosion of CTV (And Why You Should Care)
CTV's popularity continues to grow exponentially. Here are three trends that we think point to the fact that it won't stop any time soon.
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
Best Advertising Channels for Successful Political Ads
Advertising during an election year can be expensive and complicated. Here's how to get the most from your marketing dollars.
3 Strategies for Driving Store Visits with CTV
Want to know how to drive store visits with CTV? We have three proven strategies that can help.
Improve the Impact of CTV Ads Across Audience Segments
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.
CTV Trends to Pay Attention To in 2024
CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.
CTV Is the Bridge Between Awareness and Performance Campaigns
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.
Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.