Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
Blog
Expert analysis on trends impacting the marketing landscape.
GroundTruth Announces CTV+ for Increased Campaign Performance
To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!
Channels to Prioritize to Drive Foot Traffic and Other Real Business Results
Where should you invest your ad dollars if you want to drive foot traffic and other real business results? We have a full list.
Driving Store Visits: 4 Strategies for Success
Read our top 4 strategies for driving store visits. Learn how to optimize your foot traffic campaigns with GroundTruth's Blueprints technology.
Use Real-World Behavior to Power Omnichannel Marketing Strategies
Omnichannel marketing strategies drive better efficiency and returns for companies. Learn how to turn foot traffic into better omnichannel marketing.
How to Use In-Store Visits to Improve Audience Targeting
Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.
Foot Traffic and the Path to Purchase Journey
Learn about how in-store purchases & foot traffic influence the path to purchase journey. Read about how GroundTruth’s solutions can help connect to customers.
Surprising Reasons Marketers Need Real-World Behavior for Digital Ad Campaigns
Digital ads can drive important real business results, like foot traffic. But the benefits don't end there. Here are four surprising ways marketers leverage foot traffic across their entire business.
Leverage Foot Traffic to Improve Your Overall Marketing Strategy
In-store visits increase purchases, but the value doesn't stop there. Driving foot traffic can also improve your entire marketing strategy.
The Real Reason Your Ad Campaigns Aren’t Working (And 3 Ways to Fix Them)
Marketers are tired of overspending on campaigns that aren't landing with audiences. Here's how to avoid that and get real business results.
3 Things We Learned from Our Newest Webinar with Adweek
Our expert panel helps you create ad campaigns that drive foot traffic and other real business results.
The Real Business Results You Need Are Driven by the Real-World Behaviors You’re Ignoring
As digital audience targeting gets more difficult, real-world behavior becomes critical to all media plans.