CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
Blog
Expert analysis on trends impacting the marketing landscape.
How To Make One Retailer’s Loss Your Brand’s Gain
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
Five Travel Trends Impacting Florida Tourism
Read our Florida travel insights for summer travel 2022 compared to 2023. Learn more about where people are traveling and how to effectively reach them.
3 Reasons Why Real-World Behavior Is Critical For Retailers
Why are shopper behavior insights so vital for a successful campaign? Here, we discuss the importance of real-world shopper behavior.
Five Truths and Myths about CTV Advertising
Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.
Geotargeting 101: What Is Geotargeting?
Learn about geotargeting marketing & how it can be utilized for your business. Discover how to use geotargeting advertising effectively with GroundTruth.
Are Seasonal Holiday Campaigns Worth The Hype?
Looking to launch a holiday marketing campaign this year? Do they get results? Discover the benefits of federal & unique holiday marketing with GroundTruth.
GroundTruth Q&A with Truelio: How Location-Based Marketing Plays an Important Role in Generating Real Business Results
Discover the benefits of location-based marketing with the experts from GroundTruth and Truelio! Learn about the effectiveness of location-based marketing today.
Basketball on the Brain? Great For Advertisers!
Five ways to leverage video across mobile, OTT, and desktop by Tom Donoghue, Vice President - CTV.
How Marketers Can Drive Real Business Results in a Down Economy
Even if you know the current trends, competitive landscape, and best advertising practices, connecting with your dream consumer is still an uphill battle. During questionable economic times, the hill becomes even steeper. Learn how marketers can still perform and win business, even with a down economy.
4 Consumer Trends to Watch in 2023
Every new year brings with it a new host of consumer behaviors and trends. Here's what your brand can expect from your customers in 2023.
Do Limited-Time Offers Provide Effective Results for QSRs?
How effective are limited time offers when it comes to increasing foot traffic to QSRs? Are they beneficial for your business? Learn more today with GroundTruth.