Leverage Foot Traffic to Improve Your Overall Marketing Strategy
In-store visits increase purchases, but the value doesn't stop there. Driving foot traffic can also improve your entire marketing strategy.
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Expert analysis on trends impacting the marketing landscape.
Read MoreLeverage Foot Traffic to Improve Your Overall Marketing Strategy
The Real Reason Your Ad Campaigns Aren’t Working (And 3 Ways to Fix Them)
Marketers are tired of overspending on campaigns that aren't landing with audiences. Here's how to avoid that and get real business results.
3 Things We Learned from Our Newest Webinar with Adweek
Our expert panel helps you create ad campaigns that drive foot traffic and other real business results.
The Real Business Results You Need Are Driven by the Real-World Behaviors You’re Ignoring
As digital audience targeting gets more difficult, real-world behavior becomes critical to all media plans.
Media Mixes Proven To Drive Foot Traffic
Learn from GroundTruth customers' proven success how to create a media mix that will drive real business results, like in-store visits.
A World Without Cookies Means In-Store Visits Are Critical for Growth
Cookies are disappearing this year which gives companies an opportunity to rethink their media approach. Here's what matters most for the future.
Adweek and GroundTruth Release Guide to Increase ROAS
In partnership with Adweek, this guide, Everything You Need to Know About ROAS Right Now, offers strategic tips and practical steps to increase ad performance and real business results.
ROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results
Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.
Four Factors to Consider to Boost ROAS
Want to boost ROAS, but you've optimized everything you can think of? Try these four overlooked strategies, including audience segmentation, attribution, and more.
Adweek Hosts GroundTruth for Connected TV Discussion
Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.
Improving ROAS in A Flooded Market: How to Reach Customers Ready to Convert
Hundreds of companies are trying to reach your target customers every day. Here's how you cut through the noise and connect directly with them.
3 Changes to Make to Ad Campaigns to Achieve Real Business Results
Is the highly competitive market slowing the success of your ad campaigns? We'll give you three strategies to try to boost performance.