Use Real-World Behavior to Power Omnichannel Marketing Strategies
Omnichannel marketing strategies drive better efficiency and returns for companies. Learn how to turn foot traffic into better omnichannel marketing.
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Expert analysis on trends impacting the marketing landscape.
Read MoreUse Real-World Behavior to Power Omnichannel Marketing Strategies
How to Use In-Store Visits to Improve Audience Targeting
Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.
Foot Traffic and the Path to Purchase Journey
Learn about how in-store purchases & foot traffic influence the path to purchase journey. Read about how GroundTruth’s solutions can help connect to customers.
Surprising Reasons Marketers Need Real-World Behavior for Digital Ad Campaigns
Digital ads can drive important real business results, like foot traffic. But the benefits don't end there. Here are four surprising ways marketers leverage foot traffic across their entire business.
Leverage Foot Traffic to Improve Your Overall Marketing Strategy
In-store visits increase purchases, but the value doesn't stop there. Driving foot traffic can also improve your entire marketing strategy.
The Real Reason Your Ad Campaigns Aren’t Working (And 3 Ways to Fix Them)
Marketers are tired of overspending on campaigns that aren't landing with audiences. Here's how to avoid that and get real business results.
3 Things We Learned from Our Newest Webinar with Adweek
Our expert panel helps you create ad campaigns that drive foot traffic and other real business results.
The Real Business Results You Need Are Driven by the Real-World Behaviors You’re Ignoring
As digital audience targeting gets more difficult, real-world behavior becomes critical to all media plans.
Media Mixes Proven To Drive Foot Traffic
Learn from GroundTruth customers' proven success how to create a media mix that will drive real business results, like in-store visits.
A World Without Cookies Means In-Store Visits Are Critical for Growth
Cookies are disappearing this year which gives companies an opportunity to rethink their media approach. Here's what matters most for the future.
Adweek and GroundTruth Release Guide to Increase ROAS
In partnership with Adweek, this guide, Everything You Need to Know About ROAS Right Now, offers strategic tips and practical steps to increase ad performance and real business results.
ROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results
Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.