Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Advertising should drive awareness, create interest, influence action, and solve…
Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.
The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.
Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.
As we all get set to enjoy the traditions of…
GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space.
Meet GroundTruth’s new VP of CTV, Tom Donoghue.
Though COVID-19 has fundamentally changed the way we all work,…
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.