4 Consumer Trends to Watch in 2024
Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.
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Love is in the Air — Insights and Strategies for the 2023 Valentine’s Season
Download our guide for specific trends, Valentine's Day-related audience foot traffic and insights, and recommended tactics.
How to Prepare for the 2022 Halloween Season
Right behind the Holiday season, Halloween is the second-biggest retail event of the year in the United States.
2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
Tech Trends: Major Changes to “Business as Usual”
GroundTruth hosted a virtual event centered around major impacts to…
Diverse Small Business LeadersDiscuss Challenges and Innovations with Location Tech Leader GroundTruth
Join us for an all-star panel of diverse small business…
Omni-Channel Strategy: Using Connected TV, Desktop and Mobile in One Platform
In the world we live in today, your customers are…
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Data-Driven Decision Making to Guide Re-Opening Strategies
During this time of rapidly changing consumer behaviors, learn how…
Creative Best Practices
In this webinar we educated clients on ways to create…
Back to School Strategy Guide in the Times of COVID
While the current academic school year has been impacted by…
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.