Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships.
Auto
Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2023. Update your hyperlocal ad & social campaigns today with GroundTruth.
Four Benefits of DOOH Advertising
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
Auto Dealer Group
This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.
Digital Dealer Conference
GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.
Auto Marketer’s Manual
Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.
Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World
Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.
The Lean: Auto Insights Brief
In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
Understanding how foot traffic patterns can unlock insights to fuel your overall marketing strategies.
GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.
Driving Demand: The Future of Auto & CTV
Driving Demand: The Future of Auto & CTV Although car…