How GroundTruth helped Toyota steer high-intent customers to their dealerships

As Toyota’s first test using Cost Per Visit, they were able to not only efficiently fuel their audience targeting with GroundTruth’s high quality data, but were also able to see the effectiveness of the campaign in the real-world with true visits. The month-long campaign drove over 1,200 visits to specified dealerships in the Delaware, Pennsylvania, and New Jersey targeted demographic audience, with the majority of customers driven by Location-Based Audience targeting.

The campaign’s aim was to drive customers onto dealership lots, so our team optimized by targeting audiences more likely to visit Toyota. We saw success with targeting customers In-Market for Auto, Park Lovers, and Car Renters. This test was also successful in driving incremental visits to some of Toyota’s smaller dealerships (by wholesale).