Digital Dealer is a conference that brings together automotive dealers, manufacturers, and solution providers for exploration, development, and collaboration–the perfect audience for GroundTruth media services.
Because attendees are inherently interested in or involved in the auto industry, we knew this would be the perfect audience to target in order build awareness of our media solutions. We tapped into our own targeting capabilities to not only connect with these key audience, but simultaneously show the precision and impact that differentiate us from the pack.
Retargeting reached Digital Dealer event attendees by blueprinting, or mapping, the Tampa Convention Center. Despite multiple competitors being at the conference, GroundTruth broke through the noise by retargeting this group of identified attendees with relevant, followup messaging in order to continuously build brand awareness and pique the interest of our solutions in the days following the event.
On-Premise Targeting reached consumers in the moment while they were within a 0.8-mile radius of the Tampa Convention Center. This allowed GroundTruth to reach key stakeholders in the auto industry in real-time with relevant ads and messaging.
Real Business Results
By the Numbers
Cost Per Click
Cost Per Visit for a high-cost product
Visits generated by the campaign