Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World

Rosie O’Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.

In the following Q&A, Automotive News chats with Rosie O’Meara, GroundTruth CRO alongside John DeMarco from Experian Automotive, and Tara Rego from Spectrum Reach for their takes on various aspects of automotive marketing in a post-pandemic world.


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