Back to School Strategy Guide in the Times of COVID

While the current academic school year has been impacted by COVID-19, GroundTruth has some strategic recommendations for how to plan for back-to-school season this fall.


  • Mostly retailer focused: Big box, electronics stores, and department stores
  • Review past visitation and audience behaviors
  • Share innovative solutions that leverage location-based insights to power impactful media activations

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