Location-Based Marketing 101
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
Blog
Expert analysis on trends impacting the marketing landscape.
4 Insights to Make Marketers Merry This Holiday Season
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
Programmatic Advertising 101: The Complete Guide
Read our comprehensive guide to Programmatic Advertising 101. Including updated practices & tips to run your programmatic advertising campaign.
How To Properly Winterize Your 2023 Ad Campaign
Read our tips for preparing a weather-responsive ad campaign strategy. Target the right customers & easily winterize your adverts. Read more.
The Top 3 Buying Insights Marketers Need To Know For Halloween
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
How Event Marketers Can Maximize their Consumer Reach this Winter
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
Pros and Cons of Video Advertising Methods
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
5 Mobile Marketing Strategies & Tools for 2024
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
Programmatic Q&A Spotlight: Key Trends Impacting Programmatic Planning and Execution
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
GroundTruth QSR Insights Spotlight
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.