What would you do if you knew that your target audience was going to make a purchase in the next few days? Not just make an educated guess based on past purchase behavior or demographic data, but actually knew their next moves.
Sounds a little too good to be true, right? With GroundTruth’s Dynamic Intent Prediction, it’s not. It’s a reality that you can see for yourself in your GroundTruth Ads Manager account right now, courtesy of GroundTruth joining the ZeroToOne.AI family.
True prediction is here with GroundTruth’s Dynamic Intent Prediction
ZeroToOne.AI’s predictive AI, powered by their patent-pending Large Behavioral Model, is now integrated with GroundTruth Ads Manager in the form of a new set of predictive audiences: Dynamic Intent Prediction.
These brand new audiences are currently available for no additional cost across all GroundTruth channels that support audience targeting, including CTV, Digital Audio & Podcasting, Mobile, and Desktop. The Dynamic Intent Prediction audiences unlock serious performance improvements (higher conversion rates, sales, and ROAS) by allowing to target consumers who are predicted to act within a given time frame, like:
Frequent Travelers: In-market travelers predicted to make travel purchases within 30 days.
QSR Diners: Quick-service restaurant visitors predicted to dine in the next 24-48 hours.
Outdoor Enthusiasts: Fans of the great outdoors planning to buy new gear in the next 30 days.
Pet Lovers: Pet owners stocking up on food, treats, and other supplies within 14 days.
+dozens of other audiences across different verticals, including fitness, sports, grocery, automotive, real estate, pet care, and more.
Our Dynamic Intent Predictive Audiences operate on a massive scale that captures the vast majority of targetable consumers. That means anyone who has a targetable mobile device, laptop, or ad-supported video or audio streaming service. Beyond scale, the dynamic nature of these audiences also means that they update every single day with fresh data that points to intent and action. If someone no longer meets the criteria of a given audience? They drop out automatically. If someone develops a new interest? Automatically added in. With the power of ZeroToOne.AI behind us, our predictive audiences are far and away the most up to date on the market, so you can be sure that you’re truly reaching your audience based on future intent.
Audiences Powered by Prediction, Not Past Behaviors
You might’ve seen “predictive AI” thrown around occasionally in the world of advertising. To be clear, most of these are simply lookalike audiences with a layer of AI to help refine them. In other words, they aren’t truly predictive.
These lookalike audiences use a mix of demographic and behavioral data to create a static list of people who may act at some point in the future. The problem? Past behaviors don’t equal future intent. Can it be useful to know about your audience’s prior interests and actions? Yes absolutely. Does it mean they’re going to act in the next day, week, or month? Absolutely not. Furthermore, lookalike audiences are static lists that don’t adapt to changing preferences. That means someone who’s taken to making breakfast at home could show up in your “predictive” Morning Restaurant Visitors audience long after they’ve perfected their own egg sandwich.
Our Dynamic Intent Predictive Audiences are very different. Using over 20,000 behavioral signals across 2 billion unique mobile advertising IDs, Dynamic Intent Prediction audiences don’t look back at previous behaviors, they look forward at what these data points mean. These truly predictive audiences contain people who are going to shop, dine, travel, or buy within three specified time windows: 24-48 hours, 7 days, 14 days, and 30 days.
ZeroToOne.AI’s solution is at the core of our Dynamic Intent Predictive Audiences, feeding a blend of historical real-world behaviors, digital data footprints, device metadata, geospatial & census data, event attendance, POI visitation, demographics, interests, and purchase propensity into their large behavioral model, which then predicts future actions. With this powerful model, ZeroToOne.AI delivers a staggering 2 billion behavior predictions every single day, transforming static segmentation into continuous, scalable audiences.
The Power of Prediction
Intent Prediction audiences identify consumers that are most likely to take action, allowing you to:
- Focus your ad spend on high-intent users first.
- Reduce wasted impressions and lost budget.
- Improve targeting precision to drive higher ROI.
And we’re not talking hypothetical numbers either. Several major brands have already been using these audiences to drive serious bottom-line impact.
The Real Business Results so far.
27% increase in store visits
$100 million in wasted media spend identified
48% lower cost-per-visit compared to baseline audiences
60% increase in conversions versus baseline audiences
30% Increase in Media Efficiency
These massive improvements to advertising outcomes indicate only one thing: the future of advertising is here. We’re no longer looking back at previous behavior patterns and interests. We’re looking forward to consumers’ next moves and building campaigns that meet them where they are to drive serious business outcomes.
Try Dynamic Intent Prediction Right Now.
The future of advertising is now available to all GroundTruth Ads Manager users. Not in a few years, months, or weeks. Right here, right now. And you can launch a campaign that leverages these audiences in minutes.
Give it a try for yourself. Create your GroundTruth Ads Manager account today, and start exploring our platform (no minimum spend required). And, if you have any questions, don’t hesitate to contact us.
