Bark Social, the first social club for dogs in the mid-Atlantic, teamed up with GroundTruth to increase visits to their doors.
While the clubhouse invites “dogs and dog lovers to have fun”, Bark Social wanted to attract both dog owners as well as new audiences who might not necessarily own a pet but want to experience a first-of-its-kind venue and unique night out.
Throughout a three-month campaign, GroundTruth helped Bark Social reach key audiences based on behaviors such as visitation specific categories of businesses and brands within driving distance of the Bethesda, Maryland staple and ultimately brought hundreds of footprints and pawprints through their doors.
Location Audiences allowed Ulta Beauty to target direct competitors near their new locations. The competitive set included both major chain stores and smaller local specialty shops, optimizing reach to potential customers while stealing market share.
Behavioral Audiences such as Beauty & Cosmetic Shoppers enabled Ulta Beauty to reach intenders who would most benefit from learning about a new store opening in their vicinity.
Proximity Targeting was taken a step further as Ulta Beauty and GroundTruth partnered to set insights-led, custom radial targeting around new stores to optimize reach and effectiveness.
Real Business Results
By the Numbers
Cost Per Visit
Total Visits Driven
Click Through Rate