Auto Advertising
Drive High-Intent Customers to your Car Dealership
GroundTruth’s proprietary Blueprints mapping technology identifies and targets car shoppers based on real-world dealership visitation and demographics.
Drive Visits to your Dealership
Reach Customers Across Multiple Screens
Increase Brand Awareness
Reach Car Buyers Who are in the Market
Take audience targeting to the next level by reaching in market automotive buyers at the right moment.
PROXIMITY TARGETING
Target potential customers based on how often they visit their usual retailers, as well as places they have visited in the past.
custom audiences
Build tailored audience segments using visitation data, behavioral attributes, demographic details, purchase information, CRM, and direct mail lists that we convert into mobile IDs.
BEHAVIORAL AUDIENCES
Target audiences based on a combination of visitation patterns and demographic data to boost awareness.
ON PREMISE TARGETING
Remind car buyers about the car or other complementary items while they’re in a store, on-lot or retail block. Dynamically turn media on or off based solely on product availability at nearby locations.
NEIGHBORHOODS
Use GroundTruth location targeting to identify residential areas frequented by your target audiences. Discover places you hadn’t considered before.
Reach Your Audience on Multiple Devices…
GroundTruth makes it easy to run integrated cross-device marketing campaigns through a single platform.
Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.
…across Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Block Lists, Monitoring and Blocking Tags to Manage Brand Safety
Results That Matter to You
Measure the performance of your campaigns and optimize in real-time based on how users are responding to your display ads.
Impressions
Reach
View-Through and
Click Through Online
Conversion Tracking
Video Quartiles
(Quartiles Reporting,
Video Completion Rate)
Dealership Visits,
Visitation Rate,
Dealership Visitation Lift
Case Studies
Visits driven to specific dealerships
Learn how GroundTruth helped Toyota steer high-intent customeres to their dealerships.
Increase in engagement rates
How BMW used location technology to drive luxury consumers to local dealerships.
Want to hear more success cases? Contact Us
Choose How You Will Work with Us
Want to manage campaigns
on your own?
Join our Self-Serve Ad Platform.
Want us to manage your
campaigns?
Contact Managed Services.