Reach Car Buyers Who are in the Market
Take audience targeting to the next level by reaching in market automotive buyers at the right moment.
Target potential customers based on how often they visit their usual retailers, as well as places they have visited in the past.
Build tailored audience segments using visitation data, behavioral attributes, demographic details, purchase information, CRM, and direct mail lists that we convert into mobile IDs.
Target audiences based on a combination of visitation patterns and demographic data to boost awareness.
on premise targeting
Remind car buyers about the car or other complementary items while they’re in a store, on-lot or retail block. Dynamically turn media on or off based solely on product availability at nearby locations.
Use GroundTruth location targeting to identify residential areas frequented by your target audiences. Discover places you hadn’t considered before.
Reach Your Audience on Multiple Devices…
GroundTruth makes it easy to run integrated cross-device marketing campaigns through a single platform.
Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.
…across Top Online Publishers
We deliver your ads on web inventory that has been manually curated for brand safety.
- Premium Inventory
- Brand Safety and Fraud Prevention Solutions
- Block Lists, Monitoring and Blocking Tags to Manage Brand Safety
Results That Matter to You
Measure the performance of your campaigns and optimize in real-time based on how users are responding to your display ads.
View-Through and Click Through Online Conversion Tracking
Video Quartiles (Quartiles Reporting, Video Completion Rate)
Dealership Visits, Visitation Rate, Dealership Visitation Lift
Ready to Get Started?
Learn how our ad products can drive real business results.