Omnichannel Can Make Your Ad Spend More Efficient. Here’s How.
Today’s customers are spread across multiple channels. An omnichannel approach allows you to reach your audience wherever they are.
Marketing
GroundTruth
3 Approaches to Building Your CTV Ad Strategy
Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.
belVita Drives 221k In-Store Visits & 3.44% VR with GroundTruth Mobile & DOOH Media
Read how belVita's omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
Duke Cannon Spurs 12% Sales Lift at Walmart Stores
Duke Cannon, a premium men’s grooming brand available at multiple retailers, launched a multichannel campaign with the goal of increasing purchase intent and driving conversion.
What GroundTruth’s Roadmap Says About Our Commitment to Customer Excellence
How we are providing our customers with the tools they need to get real business results.
How Top Marketers Are Maximizing Foot Traffic & Incremental Sales
How fast-growing brands like Duke Cannon and award-winning media agencies like Croud turn ad dollars into unstoppable growth.
Digital Audio Advertising is an Overlooked Sales Booster. Here’s Why.
With the right set of tools, digital audio advertising presents a huge opportunity for advertisers who want to get the most from their ad spend.
How to Launch an Audio Ad Campaign on Ads Manager
Discover how to set up your campaign, refine targeting, and measure success with key metrics like foot traffic attribution and online conversions.
How to Run an Effective Audio Campaign with GroundTruth
Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.
Digital Audio and CTV: Ideal Channels to Advertise to Sports Fans
As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.
Gary’s QuickSteak Sales Sizzle with a 30% Lift Tied to Blend of Mobile, CTV and Audio Multichannel Campaign
By combining powerful media channels backed by GroundTruth’s attribution, the brand favorite saw sales soar within weeks at Walmart and Sam’s Club stores.
Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.