Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
Marketing
GroundTruth
Auto Dealer Group
This auto dealer group used GroundTruth tactical strategies to drive a high volume of visits, while also maintaining an effective cost per visit.
How CPG Brands Can Turn Empty Shelves Into Real Business Results
We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.
2023 Holiday Strategy Guide – Retail
Download GroundTruth's holiday strategy guide, with a specific focus on retail strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
2023 Holiday Strategy Guide – CPG
Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
Travel & Tourism Marketing Strategies That Will Top Your Holiday List
Download GroundTruth's holiday strategy guide, with a specific focus on travel & tourism strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
The Ultimate QSR Playbook to Drive More Visits to your Restaurants
This guide highlights key strategies and tactics built to drive measurable results for your brand with a focus on promoting limited-time offer, daypart strategies, customer acquisition, and more.
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
How To Make One Retailer’s Loss Your Brand’s Gain
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
Family-Owned Pet Food Brand
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
The Lean: CPG Insights Brief
In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.
Silver Lining for Retailers: What Retail & Consumer Trends Signal for 2023
Watch this webinar for Director of Research and Insights - Nicole Genchur’s take on retail growth in 2023 and discuss how these insights can be translated into marketing opportunities for retailers, big and small.