Strategy Guide – Game Day

This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!

GroundTruth's media products target your customers based on real world behaviors – such as past visitation, current location, or past purchases – so you can be confident that your campaigns will drive real business results.

If you're looking for effective ways to connect with game day enthusiasts, party revelers, and halftime fans during the crucial moments, your search ends here. Utilize precise, multi-channel tactics to engage with celebrants in the weeks leading up to and after the Big Game. This approach will not only enhance your brand visibility but also boost in-store visits and optimize your media investment.

In this guide, we’ll:

  • Analyze historical and projected game day trends
  • Uncover key game day audiences by location and behavior
  • Provide game day targeting strategies and recommendations

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