Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.
Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.
GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.
Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.
Rosie O'Meara, GroundTruth CRO, discusses the trends driving change throughout the marketing landscape.
GroundTruth’s SVP of Marketing, Dan Silver outlines six ways auto marketers can leverage data-driven insights to create customer experiences for consumers.
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
As kids head back to classrooms, in-person shopping returned as well.
Dan Silver, GroundTruth SVP of Marketing joins other industry experts in a conversation surrounding 2021's holiday buying forecasts.
Eddie Dingels, GroundTruth's Chief Operating Officer, spoke with Advertising Week about the evolution of mobile advertising.
Eddie Dingels, GroundTruth's Chief Operating Officer, explains why data accountability is more important than ever during a new era of mobile advertising.
Partnership to Build Awareness and Support for Community Food Programs.