Evelyn Aguilera
Associate Director, Brand Strategy
Our location solutions.
Location Targeting in proximity to eye exam clinics was used to engage consumers around a business or point of interest to impact immediate and future behaviors of nearby consumers.
Audience Targeting, powered by GroundTruth’s Blueprints mapping technology, was implemented to reach mobile users based on past visitation behavior to likeminded locations, such as Lenscrafters, Warby Parker, and Pearle Vision. GroundTruth also tapped into its Behavioral Audiences for targeting, which is built by combining visitation behaviors with demographic information.
Products Used:
Real results.
“Imagine a world without access to vision care and glasses. For 1.1 billion people, this is a reality. With the help of our partners, such as Canvas Worldwide and GroundTruth, we’re on a mission to change that. The ability to tap into location-based marketing allowed us to spread the word about our efforts to people in communities where we are making an impact through charitable vision care clinics and permanent school based vision centers. We hope that our campaign inspired this audience to join us in helping change lives through clear sight.”
