Marketing

Marketing

GroundTruth
Cracking Consumer Trends this Easter

Cracking Consumer Trends this Easter

Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]

GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back

In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.