Truelio worked with GroundTruth, an advertising company known for turning real-world behavior into marketing that delivers real business results, to run a mobile ad campaign and uncover builder audience segments based on their real world visitation behavior.
Westlake Royal Stone Solutions is a building products company that offers premium stone accent walkways, walls, and fireplaces that beautify buildings and homes for occupants as well as the surrounding community to enjoy.
The Westlake team needed to find a way to get their brand in front of audiences who actively participated in construction and renovation projects, so they asked their digital agency, Truelio, for help.
Location Audience Targeting
Reached the right customers based on past visitation behavior to specific business locations or points of interest. The strongest performing audiences were those interested in Building Materials, which accounted for 31% of visits, and Building Contractors who attributed for 23% of total visits.​
Behavioral Audience Targeting
Identified DIYers based on their demographic behavior and past visitation to high-indexing businesses and points of interest. ​