GroundTruth Marketing
Real-World Solutions
Location Audience Targeting
Reached the right customers based on past visitation behavior to specific business locations or points of interest. The strongest performing audiences were those interested in Building Materials, which accounted for 31% of visits, and Building Contractors who attributed for 23% of total visits.
Behavioral Audience Targeting
Identified DIYers based on their demographic behavior and past visitation to high-indexing businesses and points of interest.
Real Business Results
Truelio took a unique approach to geo-targeting by creating “conversion zones” around locations where Westlake products were sold, virtually eliminating ad waste by ensuring that the audiences receiving impressions were those actually entering supply warehouses. In the end the overall campaign drove 10.2K visits with a cost per visit of $7 for a product that can reach over $10,000 per order.
By the Numbers
10.2K
Visits generated by the campaign
$7
Cost Per Visit for a high-cost product
GroundTruth’s robust location-based audience and targeting solutions effectively supported our ad campaign by finding the right buyers and helping us deliver them to stores that sold Westlake products. Additionally, the data we received from GroundTruth data fostered new strategic approaches and uncovered new customer insights we passed on to our clients.
Patrick Blanchard
VP, Interactive Marketing
The scale and accuracy of GroundTruth’s location-based solutions led us to unprecedented reach within our target audience, not aspirational browsers, but those who were actually in the market to purchase our product or wanted our product collections specified in design plans. I’m extremely happy with the results and ROI of this amazing partnership between GroundTruth and Truelio.
Crysta Hailes
Senior Marketing Leader + Customer Journey Zealot
