College Enrollment
How a College Enlisted Residential Targeting Efforts to Boost Enrollment.
Marketing
GroundTruth
Auswirkungen von COVID-19 auf das Konsumentenverhalten
Das Corona-Virus hat Einfluss auf alle Branchen und Bereiche – neben Ausgangs- und Kontaktbeschränkungen, Maskenpflicht und vermehrt Homeoffice, wirkt sich die Krise auch auf das Konsumentenverhalten aus. In unserem Webinar am 23. April haben wir bereits erste Insights dazu geteilt.…
Ramadan: Top 5 things advertisers need to keep in mind for their campaigns
Insights to Agency Success
Are your clients able to target visitors to their competitors’ locations or track in-store visits driven by digital marketing? For digital marketers, it is increasingly important to measure and report in-store visits driven by your online campaigns. In our “Insights…
Warrior Sports
How Warrior Sports optimized their media strategy to score more store visits.
PureDriven
Learn how PureDriven leaned into location-based marketing to strategically drive in-store visits.
How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform
When you look at bank branch trends, you might think that bank branches aren’t relevant any more in a digital world, but you’d be wrong. While the number of bank branches in many regions continues to decline, Deloitte research shows…
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and augmented reality have all contributed greatly to the event industry, providing marketers with more progressive tools to reach and engage potential attendees. At the same time, live event marketing remains…
New Store Openings Aren’t Grand Without Location Data
Retailers don’t have it easy. They continue to face pressure from players in the e-commerce space while simultaneously battling the perpetual myth that their industry is dying. As we’ve reported before, this simply isn’t the case. Across industries, retailers are…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no exception. But not all data is created equal. The accuracy, reliability, and overall quality of data can vary dramatically — and that can lead to very different marketing outcomes. It’s…
OneSight
How location-based marketing amplified OneSight’s mission: Give glasses and change a life.
Hooters
How a Hooters March Madness Multichannel Ad Campaign Combined Connected TV & Mobile Channels to Score More Visits.