Climbing inflation, low visitation rate, and increasing business costs are compounding a period of slow growth rates for the QSR market. Despite the challenges and decrease in foot traffic, the QSR industry has maintained some positive revenues this year through higher prices and menu changes.
In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining. We also rank brand loyalty among the top QSR brands and identify the brands impacted by audience switchers. We share how QSR marketers can turn their traditional seasonal strategies into performance-driven campaigns that generate real business results.
Download The Lean: QSR Insights Brief – Vol 3 by filling out the form below.
About the Lean:
Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.
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