Offer holiday deals like sale days and special offers for consumers looking to save this season.
Inflation continues to rise, which means higher prices of consumer goods for the rest of the year. For example, the average cost of goods is seeing double-digit increases compared to 2021, according to the U.S. Bureau of Labor Statistics.
This means value will likely trump loyalty this year. Based on a Salesforce survey, 50% of consumers in the U.S. are already expecting to switch brands to save money and cut costs. Take advantage of deal shopper behavior by promoting sale days or special offers based on price point this holiday season.
Utilize digital channels that drive in-person sales.
In-person shopping is back! Even though sales volume declined in 2021 for Black Friday Weekend and Cyber Monday, in-store foot traffic increased as some shoppers stuck to time-tested traditions and hunted for good deals. According to Afterpay, 442% more shoppers were expected to buy items in-store in 2021 YoY rather than waiting for online orders to arrive due to supply chain issues.
With brick-and-mortar growth outpacing e-commerce growth for the first time in the holiday season last year, it’s necessary to leverage the complementary nature of in-store and online purchase channels. Make sure to utilize digital channels to drive visits to in-person stores, such as experimenting with click & collect, curbside pick-up, and so on.
Use Proximity Targeting or Retail Block Targeting to guide customers to restaurants.
Ready to order, marketers? From snack breaks to festive dinners, the holiday season drives more traffic to restaurants throughout the country. Restaurant locations, such as fast casual and fine dining, saw a 42% increase the Saturday before Christmas and a 85% increase in foot traffic the Saturday before Thanksgiving.
Guide customers to storefronts by implementing tactics like Proximity Targeting or Retail Block Targeting in holiday marketing campaigns. By understanding and leveraging past visitation behaviors, advertisers can better connect with audiences and achieve their marketing goals.
Start your omni-channel marketing strategy early!
Get the wreaths ready! Consumer demand continues to pull forward earlier in the holiday season. According to Deloitte, 50% of consumers plan on beginning their holiday retail shopping before Thanksgiving.
With 37% of individuals planning to start their holiday shopping earlier in the year, it’s important to reach customers as soon as possible in their consumer journey. Grab their attention early by implementing tactics such as Cross-Device Targeting, which reaches potential audiences earlier and across more screens.
