The Lean: Retail Insights Brief

In this issue of the The Lean: Retail Vol. 3, we dive into recent retail trends and insights with a focus on the opportunity of new store openings, the importance of understanding audience personas, and some thought-starters for how brands can set themselves up for success in 2023.

With rising costs and lingering threats of recession, retail sales are not expected to grow at the same rapid rate as last year. We expect this to be the case as consumers shift towards budget-conscious saving instead of heavy retail spending. However, there is still hope, as retail sales are still expected to rise by a modest 2.9%.

Knowing the challenge, how can retail marketers succeed this year?

In the latest volume of The Lean: Retail Insights Report, we help marketers learn how to:

  • Enhance new store openings by leveraging discounts
  • Build accurate audience personas by using real-world behaviors
  • Tap into a larger consumer pool by maximizing important shopping seasons and moments
  • Bridge the gap between bricks and clicks to generate real business results

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The Lean: Retail Insights Brief Vol. 3 by filling out the form below.

About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.