What is Radius Targeting?
Radius targeting is an advertisement technique to target consumers when they are near a predefined location. Radius targeting is considered the most basic method of real-time location targeting known as geofencing, whereas a radius is placed around a place’s address, targeting mobile users within that radius. Radius targeting can be customized to any size down to .25-mile radius. However, since addresses were built to provide directions to the location, many times the physical location is across the parking lot or on the street. Depending on your goals, this could lead to wasted ad spend.
Learn more about radius targeting at GroundTruth and discover the power of having location-based mobile advertising at your fingertips.