Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
CCPA
What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was…
Supply Side Platform (SSP)
What is a Supply-Side Platform (SSP)? A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers…
Third Party Data
What is Third-Party Data? Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not…
Third-Party Verification
What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase,…
OTT
What is OTT? OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can…