Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

CCPA

What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was…

What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort…

What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are…

What is a Conversion Pixel? A conversion pixel is a piece of code that is provided to advertisers to place…

What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a…