What is Contextual Targeting?

Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are related to the ad’s content. For example, a company using contextual targeting would place ads for yoga apparel on a yoga studio’s website, or ads for cheap flights on a travel website. Contextual marketing is marketing using keywords or topics. GroundTruth’s contextual targeting is designed to ensure ads are targeted to people based on the precise context of what they’re looking at, when they are looking at it, or where they are looking at it.