What is CTV?

CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV is not connected to cable television.

What are some examples of Connected TV (CTV)?

You may be wondering which kinds of devices constitute CTV. Here are some Connected TV examples to set the record straight:

  • Smart TVs. Smart TVs are televisions with a built-in internet connection and media platform.
  • Connected Devices. Connected devices plug into a TV and the internet to enable apps and video streaming regardless of whether the TV itself is “smart”. Examples include Roku, Amazon Fire Stick, Google Chromecast, and Apple TV.
  • Game Consoles. PlayStation and Xbox are examples of game consoles.

CTV users can only access the programming that their platform provides.

What is not considered CTV?

While CTV is the actual device that connects to your TV, or your TV itself, CTV should not be confused with streaming services. Providers that offer streaming services are things like Netflix, YouTube TV, Hulu, FuboTV, and Amazon Prime.

For an in-depth understanding of CTV, read our Complete Guide to CTV.

Learn more about how GroundTruth connects you to your streaming audiences with GroundTruth’s CTV solutions.