What is CTV?

CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV is not connected to cable television.

What are some examples of Connected TV (CTV)?

  • Smart TVs (televisions with a built-in internet connection and media platform).
  • Connected devices, such as Roku, that plug into a TV and the internet to enable apps and video streaming regardless of whether the TV itself is “smart”.
  • Game consoles such as PlayStation and Xbox.

CTV users can only access the programming that their platform provides.

Learn more about how GroundTruth connects you to your streaming audiences with GroundTruth’s CTV solutions.

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