What is OTT?

OTT, or Over the Top, is the delivery of TV programming via the internet. OTT content can be viewed using a CTV device on a TV screen and it can also be viewed on desktop, tablet, and mobile.

OTT content can be accessed by paying for a monthly or annual subscription to streaming services such as Netflix, Hulu, Peacock, and many more. OTT can also be accessed by using ad-supported streaming services that are free.

Learn more about how GroundTruth connects you to your streaming audiences with GroundTruth’s CTV and OTT solutions.

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