Connected TV Advertising and Over-The-Top (OTT) Ads

We make it easy for you to reach your customers over streaming content

Solutions

Solutions built on MRC-accredited visitation data that you can trust to deliver business results

Add CTV/OTT ads to your marketing mix as additional touchpoints to reach your consumers.
Optimize in real-time to ensure your CTV/OTT ads reach the viewers best suited for your goals.
Retarget impressed CTV/OTT viewers on other mediums to drive more conversions: whether they be online or in-store visits.

Reach

Don’t miss out on a growing segment of consumers who have ditched traditional TV for streaming content

Weather Targeting: With GroundTruth’s proprietary contextual weather triggering technology, brands can automate their campaigns to activate or pause based on current and forecasted climate conditions.
Location Targeting: Use GroundTruth’s BluePrints technology to engage consumers based on geographical location including neighborhood and city residents that have shown a high affinity for your store.
Audience Targeting: Reach consumers based on their past online and offline behaviors, brand preferences, interests, and demographic data.

Click to watch this short tutorial on how you can leverage OTT and CTV advertising.

Campaign Insights

Best-in-class campaign insights to help optimize your marketing strategies toward your business goals

Measure brand awareness (impressions, reach), in-store visits, time on screen, and video completion rate.
Get a complete view of device type breakdown and publisher reporting to understand the CTV and OTT ad campaign combinations that are most effective.

Creative

Relevant and engaging video ads that create meaningful connections with your audiences

Add creative overlays to your CTV and OTT ads such as QR codes and maps to provide viewers with an interactive engagement point.

Image of creative requirements for CTV and OTT ads.

Brand Safety

Dedicated to helping you build your brand equity while protecting your brand’s reputation and integrity

Uncover and safeguard against SSAI abuse, fraudulent apps, falsified user/device data, nonstop ads, and other emerging fraudulent schemes.
We only work with premium SSPs which must use an MRC accredited solution for monitoring and removing fraudulent inventory before sending it out for any demand.
GroundTruth will only serve CTV and OTT ads on a human-curated allow list.

FAQs

Get answers to our most frequently asked questions about Connected TV advertising, OTT digital ads

What are the benefits of streaming advertising?

There are many benefits to advertising over streaming content on the big screen. The main one is an enhanced consumer ad experience. Ads on the big screen can provide an interactive visual ad experience that no other medium can. Not only that, CTV ads are non-skippable and are high quality, meaning that your audiences will likely sit through your entire ad.

Are people really watching ad-supported streaming channels?

Yes! Not only are people watching ad-supported streaming TV, they prefer it! According to Deloitte’s latest Digital media trends, 65 percent of respondents said they’re comfortable watching ads to eliminate or reduce subscription costs—and that, given a choice, they prefer ad-supported options for watching streaming video services.

Is ConnectedTV and OTT advertising the same as placing an ad on linear television?

Targeting on Connected TV is not about basing your ad campaigns on content alone and hoping that the right audience sees your ad, it’s much more targeted than that. It’s focused on reaching specific audiences that align with your customer base. At GroundTruth we use intent data to identify relevant audiences that align with a brand’s business. For example, if a dealership is trying to reach auto intenders, placing their commercial on CNN, the Cooking Channel, or ESPN alone will likely yield very low ROI because there is no guarantee that a person who is in the market to buy a car sees your ad. However, targeting those who have recently visited a dealership through CTV/OTT can not only reach potential buyers, but drive them to your location using an omnichannel strategy.

What is the relationship between OTT and CTV?

Media content that is watched over an internet connection is known as over-the-top, or OTT. When OTT content is watched on the big screen, it’s known as CTV, or Connected TV. With GroundTruth’s OTT advertising, you can reach the right audience at the right time, on any platform. You can target audiences based on their behaviors, interests, demographics, and location. You can also trigger ads based on contextual information.

What is OTT advertising?

Over-the-top advertising, also known as OTT, is advertising directly to consumers over the internet to their devices – such as desktops, laptops, phones and tablets. OTT ads are delivered via streaming, and bypass TV providers. OTT digital advertising is advantageous because it allows companies to directly reach their audiences over a variety of devices.

What is CTV advertising?

Connected TV advertising, or CTV advertising, is a form of OTT advertising that is streamed directly to your television or other CTV devices.

What are the benefits of OTT and CTV advertising?

GroundTruth is the leader in location, building audiences based on its millions of Blueprinted locations, 75 million monthly active profiles, and a global collection of over 30 Billion visits annually. Now you can extend your reach by targeting your consumers with that same level of accuracy on CTV and OTT over streaming content.CTV and OTT advertising makes addressable targeting highly effective especially among the increasing number of cord-cutters and cord-nevers. With average completion rates of 95%, CTV and OTT ads can be a powerful tool in your media mix strategy. Harness the accuracy, scale, and breadth of GroundTruth’s audiences to power your cross-device marketing campaigns seamlessly through a single platform.

Seamless way to access and buy CTV/OTT inventory on the same Ads Manager platform as your mobile, mobile web, and desktop campaigns.
Leverage GroundTruth’s audiences and targeting capabilities to reach specific users over streaming non-skippable content.
Drive impactful messaging and contextual ads using CTV advertising as an additional touchpoint to reach your consumers.
Eliminate wasted ads with highly localized and efficient targeting.
Premium Inventory from all major exchanges and PMPs.

Connected TV Advertising