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Connected TV

Extend your reach with Location-based Connected TV

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What is CTV and OTT Advertising?

GroundTruth is the leader in location, building audiences based on its millions of Blueprinted locations, 75 million monthly active profiles, and a global collection of over 30 Billion visits annually. Now you can extend your reach by targeting your consumers with that same level of accuracy on CTV and OTT.

CTV and OTT advertising makes addressable targeting highly effective especially among the increasing number of cord-cutters and cord-nevers. With average completion rates of 95%, CTV and OTT ads can be a powerful tool in your media mix strategy. Harness the accuracy, scale, and breadth of GroundTruth’s audiences to power your cross-device marketing campaigns seamlessly through a single platform.

Connect with Accuracy

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real world visitation history and demographics.

  • Location Audience: People who have recently visited a specific brand or category.
  • Behavioral Audience: People who, based on real-world visitation behavior, are grouped into certain audience segments.
  • Custom Audience: Customize audience segments based on self-selected parameters and demographic data.

Reporting

Track the impact of your CTV and OTT campaigns with digital and traditional metrics:

  • Impressions, Reach, and Frequency
  • Time on Screen
  • Video Start, Video Complete, Video Completion Rate
  • In-Store Visits
  • Device type breakdown and publisher reporting

Benefits of CTV and OTT Ads

  • Seamless way to access and buy CTV and OTT inventory on the same Ads Manager platform as your mobile, mobile web, and desktop campaigns.
  • Leverage GroundTruth’s audiences and targeting capabilities to reach specific users on CTV and OTT.
  • Drive impactful messaging and contextual ads using v as an additional touchpoint to reach your consumers.
  • Eliminate wasted ads with highly localized and efficient targeting.
  • Premium Inventory from all major exchanges and PMPs