Creative Services
Drive engagement with innovative and dynamic creative. GroundTruth can support your team’s initiatives and optimize ads to best capture your customer’s attention.
Creative Offerings
Standard Creative
- Dynamic Distance Overlay: Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates how far the user is from the nearest business location
- Custom Mobile Web Landing Page
- GIF animated banners
Pre-roll Video
- 6s-30s
Rich Media
- Locator Map
- Dynamic Distance Overlay
- Gaming: Add gamification elements to your creative to engage consumers
- Gallery: Showcase multiple images
- Countdown: Drive urgency by adding a countdown for limited-time promotions or upcoming holidays
- Hot Spots: Add additional product offering information with one-click within the creative
- Support all video formats:
- Inline video
- Vertical video
- 360 video
- Dynamic Elements: Update creative in real-time based on pre-defined parameters. This highly automated approach allows marketers to deploy relevant, unique, and personalized ads on the fly, helping to vastly improve the effectiveness of the campaign with less time investment.
- Location: Customize creative based on an audience’s location.
- Language: Automatically adjust based on the device’s default setting.
- Weather: Set weather triggers to customize creative based on the audience’s weather.
- Platform: Device detection for iOS vs. Android allows you to optimize toward their device.
- Time: Have an offer that is only good for a certain time of day? Leverage this element to tailor a message based on local time.
- Pricing: Dynamic pricing based on the location nearest to them.
See what location can do for you.
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