Creative Services
Drive engagement with innovative and dynamic creative. GroundTruth can support your team’s initiatives and optimize ads to best capture your customer’s attention.
Creative Offerings
Standard Creative
- Dynamic distance overlay: Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates how far the user is from the nearest business location
- Custom Mobile Web Landing Page
- GIF animated banners
Pre-roll Video
- 6s-30s
Rich Media
- Locator map
- Dynamic distance overlay
- Gaming: Add gamifiedelements to your creativeto engage consumers
- Gallery: Showcase multiple images
- Countdown: Drive urgency by addinga countdown for limited-timepromotions or upcoming holidays
- Hot Spots: Add additional product oroffering information with one clickwithin the creative
- Support all video formats:
- Inline video
- Vertical video
- 360 video
- Dynamic elements: Update creative in real-timebased on predefined parameters. This highlyautomated approach allows relevant, unique, andpersonalized ads to each user on the fly, helping tovastly improve the effectiveness of the campaign withless time investment.
- 1. Location: Customize creative based on theuser’s location.
- 2. Language: Automatically adjust based on the device’sdefault setting.
- 3. Weather: Set weather triggers to customize creativebased on the user’s weather environment.
- 4. Platform: Device detection for iOS vs. Android allowsyou to optimize toward their device.
- 5. Time: Have an offer that is only good for a certain timeof day? Leverage this element to tailor a message basedon the user’s local time.
- 6. Pricing: Dynamic pricing based on location nearest tothem.
See what location can do for you.
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