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Mobile Advertising

Reach audiences wherever they are when they are most likely to engage

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What is Mobile Advertising?

Simply put, it is sending banner, video, or shoppable ads to people’s phones to drive business outcomes. Given the importance of mobile devices in consumers’ lives, it’s critical for marketers to incorporate mobile advertising into their overall marketing strategies.

Connect with Accuracy

Reach your audience in real-time in the moments that matter and when they are most likely to be impacted, such as near or within specific points of interest such as stores. Or target specific geographical areas such as states, DMAs, or zip codes.

Reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information.

Reporting & Insights

Understand the impact of your mobile campaigns through metrics such as foot traffic attribution and purchase lift.

Gain unique insights on your consumers by understanding which advertising tactics and audience segments are delivering the best performance.

Benefits of Mobile Advertising

  • Make sure you connect with your audience on a device that they interact with throughout the day and at key moments in their journey.
  • Innovative and dynamic creative solutions that help drive user engagement.
  • Mobile ads are extremely Cost Effective. GroundTurth also offers CPV (Cost per Visit) advertising which allows you to only pay only when a mobile ad impression results in an in-store visit.
  • Measurement

To learn more about the benefits of partnering with GroundTruth, read our blog.