Go Beyond Mobile and Add Display Advertising on Desktop to your Marketing Strategy
What is Display Advertising?
Display Advertising (also called Display Marketing) refers to the method of advertising a product or service to a website’s audience on a specific network, through the use of images or videos. Display ads can also be text-based, and encourage the user to click through to a landing page. Display Marketing can be used to increase brand awareness, increase online sales, and drive in-store foot traffic.
While Mobile ads lead and drive foot traffic, desktop ads deliver online sales. Desktop continues to be the platform of choice when making purchasing decisions for products such as personal insurance, travel bookings, or high-value items.
GroundTruth is the leader in location, building audiences based on its millions of Blueprinted locations, 75 million monthly active profiles, and a global collection of over 30 Billion visits annually. Now you can extend your reach by targeting your consumers with that same level of accuracy on Desktop devices.
Connect with Accuracy
Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:
- Target specific States, DMAs, Zipcodes.
- Target areas that have shown a high affinity with your store based on past visitation behavior.
- Target ads to people who have visited a category, brand or location within a certain time period.
- Use behavioral targeting to reach audience segments with common behavioral traits that align with your products and offerings. (e.g. Pet Lovers, Business Travelers).
- Create custom audiences by including data on consumer shopping and other behavior.
Our Display Advertising solution allows for industry-leading reporting on multiple metrics. Optimize your Display Advertising campaign in real-time, and track the impact through the following metrics:
- Clicks, Click-Through Rate (CTR).
- Video quartiles (Quartile reporting, Video Completion Rate).
- Visits, Visit Rate, Store Visitation Lift & Reach.
Benefits of Display Advertising on Desktop
- Target an audience that has been to your locations with relevant messaging to drive online conversions or in-store visits.
- Use Desktop as an additional touchpoint to reach your consumers and stay top of mind throughout the buyer’s journey.
- Reach users while they aren’t on the go and more likely to convert.