Webinar

9-22-2022

Unwrapping 2022 Holiday Advertising Strategies

Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.

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Strategy Guide

9-1-2022

Merry and Bright – Trends, Predictions and Go-To Strategies for the 2022 Holiday Season

Despite the continued challenges during the 2021 Holiday retail season, sales grew.

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Report

1-25-2022

The Lean: Restaurant/QSR Brief

In this latest issue of the Restaurant Lean: Volume 2 we highlight seasonal traffic fluctuations throughout 2021 and analyze how share of visitation across the QSR industry is impacting brand loyalty and dining trends.

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Report

11-19-2021

The Lean: CTV Insights Brief

In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.

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Report

5-27-2021

The Lean: Restaurant/QSR Brief

In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.”

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Strategy Guide

2-13-2020

2020 State of the Market: Industry & Consumer Trends

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Strategy Guide

11-5-2019

2020 Super Bowl Strategy Guide

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Strategy Guide

10-2-2019

2020 New Year Strategy Guide

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Strategy Guide

9-4-2019

Tailgating Seasonal Strategy Guide

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Strategy Guide

8-27-2019

2019 Holiday Strategy Playbook

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