Blog
1-12-2023
Real-World Behaviors That Will Impact QSRs in 2023
In 2023 QSR/restaurant advertisers know it’s important to create new and improved marketing strategies to keep your existing customers and find new ones. Read this blog to get ahead of the game.
READBlog
12-28-2022
New York’s Fifth Ave For All Takeaways
Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.
READBlog
12-13-2022
Black Friday 2022 Results: Winners by Category & Brand
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
READWebinar
12-8-2022
2023: Using Media to Thrive in a Recession
Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.
READCase Study
12-7-2022
Restaurant Franchising and Innovation Summit
How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.
READStrategy Guide
11-15-2022
The Ultimate QSR Playbook to Drive More Visits to your Restaurants
This guide highlights key strategies and tactics built to drive measurable results for your brand with a focus on promoting limited-time offer, daypart strategies, customer acquisition, and more.
READBlog
11-11-2022
Location-Based Marketing 101
We’ve updated our ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
READBlog
11-3-2022
4 Insights to Make Marketers Merry This Holiday Season
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
READBlog
10-18-2022
The Top 3 Buying Insights Marketers Need To Know For Halloween
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
READReport
The Lean: QSR Insights Brief
In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining.
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