Report
1-25-2022
The Lean: Restaurant/QSR Brief
In this latest issue of the Restaurant Lean: Volume 2 we highlight seasonal traffic fluctuations throughout 2021 and analyze how share of visitation across the QSR industry is impacting brand loyalty and dining trends.
READReport
11-19-2021
The Lean: CTV Insights Brief
In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.
READReport
5-27-2021
The Lean: Restaurant/QSR Brief
In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.”
READStrategy Guide
2-13-2020
2020 State of the Market: Industry & Consumer Trends
READStrategy Guide
11-5-2019
2020 Super Bowl Strategy Guide
READStrategy Guide
10-2-2019
2020 New Year Strategy Guide
READStrategy Guide
9-4-2019
Tailgating Seasonal Strategy Guide
READStrategy Guide
8-27-2019
2019 Holiday Strategy Playbook
READStrategy Guide
7-4-2019