Blog

1-12-2023

Real-World Behaviors That Will Impact QSRs in 2023

In 2023 QSR/restaurant advertisers know it’s important to create new and improved marketing strategies to keep your existing customers and find new ones. Read this blog to get ahead of the game.

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Blog

12-28-2022

New York’s Fifth Ave For All Takeaways

Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.

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Blog

12-13-2022

Black Friday 2022 Results: Winners by Category & Brand

Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.

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Webinar

12-8-2022

2023: Using Media to Thrive in a Recession

Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.

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Case Study

12-7-2022

Restaurant Franchising and Innovation Summit

How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.

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Strategy Guide

11-15-2022

The Ultimate QSR Playbook to Drive More Visits to your Restaurants

This guide highlights key strategies and tactics built to drive measurable results for your brand with a focus on promoting limited-time offer, daypart strategies, customer acquisition, and more.

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Blog

11-11-2022

Location-Based Marketing 101

We’ve updated our ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!

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Blog

11-3-2022

4 Insights to Make Marketers Merry This Holiday Season

Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.

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Blog

10-18-2022

The Top 3 Buying Insights Marketers Need To Know For Halloween

It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!

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Report

The Lean: QSR Insights Brief

In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining.

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