Webinar
9-22-2022
Unwrapping 2022 Holiday Advertising Strategies
Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.
READStrategy Guide
9-1-2022
Merry and Bright – Trends, Predictions and Go-To Strategies for the 2022 Holiday Season
Despite the continued challenges during the 2021 Holiday retail season, sales grew.
READReport
1-25-2022
The Lean: Restaurant/QSR Brief
In this latest issue of the Restaurant Lean: Volume 2 we highlight seasonal traffic fluctuations throughout 2021 and analyze how share of visitation across the QSR industry is impacting brand loyalty and dining trends.
READReport
11-19-2021
The Lean: CTV Insights Brief
In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.
READReport
5-27-2021
The Lean: Restaurant/QSR Brief
In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.”
READStrategy Guide
2-13-2020
2020 State of the Market: Industry & Consumer Trends
READStrategy Guide
11-5-2019
2020 Super Bowl Strategy Guide
READStrategy Guide
10-2-2019
2020 New Year Strategy Guide
READStrategy Guide
9-4-2019
Tailgating Seasonal Strategy Guide
READStrategy Guide
8-27-2019