Report

1-25-2022

The Lean: Restaurant/QSR Brief

In this latest issue of the Restaurant Lean: Volume 2 we highlight seasonal traffic fluctuations throughout 2021 and analyze how share of visitation across the QSR industry is impacting brand loyalty and dining trends.

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Report

11-19-2021

The Lean: CTV Insights Brief

In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.

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Report

5-27-2021

The Lean: Restaurant/QSR Brief

In the following Q1 Restaurant and QSR Lean Report, GroundTruth provides important offline behavioral insights to help marketers maneuver through the new “normal.”

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Strategy Guide

2-13-2020

2020 State of the Market: Industry & Consumer Trends

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Strategy Guide

11-5-2019

2020 Super Bowl Strategy Guide

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Strategy Guide

10-2-2019

2020 New Year Strategy Guide

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Strategy Guide

9-4-2019

Tailgating Seasonal Strategy Guide

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Strategy Guide

8-27-2019

2019 Holiday Strategy Playbook

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Strategy Guide

7-4-2019

How Location Marketing Takes the “Scary” Out of Halloween Media Planning.

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