California Consumer Privacy Act (CCPA)

What is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act, or CCPA, is a law that was passed in 2018 and gave California residents (consumers) more privacy rights and control over the data businesses collect about them.

Under the CCPA, consumers have the right to know which personal information is collected by businesses and how it is used; and the right to delete and opt-out of the sale of their personal information.

In addition, businesses must communicate their privacy pracitices with consumers. Groundtruth does its own due diligence by having an MRC Accreditation: the primary signal that a businesss is dedicated to being a trusted source for location, place, and visitation data.

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