Marketing Glossary

What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser has less control over the media buy, and GroundTruth’s team takes on most of the heavy lifting. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and other criteria that are important to the client. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Media Planning? Media planning is a  process in which an agency or brands details the objectives, strategies, and resources used to reach a targeted audience. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us