Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Third Party Data
What is Third-Party Data? Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not…
Third-Party Verification
What is Third-Party Verification? Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase,…
Types of Display Ads
What are Types of Display Ads? There are many types of display ads, the most common being: Banner ads: Ad…