Third Party Data

What is Third-Party Data?

Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not the original collectors of that data. Third-party data is only used if the brand doesn’t have their own original data, and can be less accurate since it is not taken from a direct source. Data is usually bought from aggregators that pull data from various platforms and websites.

Sign up for Ads Manager

Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform.

Sign up

Subscribe to our Newsletters

Stay on top of the latest location marketing news, strategies, tips and tricks.


See what location can do for you.

Contact Us