[gtranslate]

Second Party Data

What is Second-Party Data?

Second party data, or 2nd party data, is data that comes from a source other than a brand’s own audience, but was collected directly by that source. For example, Company A may purchase 2nd-party data directly from Company B. Companies usually form relationships and seek out data that is relevant to their audience. There is no middle man involved in the collection of this data.

Sign up for Ads Manager

Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform.

Sign up

Subscribe to our Newsletters

Stay on top of the latest location marketing news, strategies, tips and tricks.

Subscribe

See what location can do for you.

Contact Us