Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones.…
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline…
Blueprints Technology
What is Blueprints Technology? Blueprints is the industry’s largest and most accurate geofencing platform. Unlike typical geofencing platforms, which creates…
CCPA
What is the California Consumer Privacy Act (CCPA)? The California Consumer Privacy Act, or CCPA, is a law that was…
Click–through rate (CTR)
What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort…